Product launches thrive on memorable, hands-on experiences that turn casual visitors into excited brand fans. For the launch of 1 Million Lucky by Paco Rabanne (in collaboration with PUIG), we deployed our professional airbrush tattoo service at Guildford Town Centre to create exactly that — an interactive, buzz-generating booth that made the new fragrance impossible to ignore.
The Fragrance: 1 Million Lucky – A Bold, Addictive Scent
Launched in 2018 as a vibrant flanker to the iconic 1 Million line, 1 Million Lucky is a woody gourmand Eau de Toilette for men that blends fresh energy … Read More